Web marketing and e-commerce jobs are booming in the fashion and luxury sectors. Major brands are recruiting more and more qualified young graduates in digital professions. What career path should you follow to work in web marketing and e-commerce?
Web marketing and e-commerce, a booming market.
In 2018, thirty-seven million consumers bought their products online. Consumer habits and behaviors have changed radically.
The fashion and luxury goods industry has had to face up to this change. As a result, new types of jobs, notably in web marketing and e-commerce, have proliferated. These professions respond to a series of issues encountered by fashion brands:
How to create an e-commerce site How do you attract customers to your site? How can you stand out from your online competitors? Make your site not just a shop window, but a real shopping platform? How do you satisfy a rapidly evolving customer base? How can you create a flow of content to constantly attract people to your site?
All these issues have led to the emergence of new e-commerce professions. These include web-marketers, e-commerce managers, optimized content writers, webmasters and web designers. community managertraffic manager, digital product manager, etc.
These professions will continue to evolve. Traditional sales professions, such as operational marketing managers, now have to take account of online sales strategies. As a result, this is a flourishing sector, which is recruiting massively!
What career path should you follow to work in web marketing and e-commerce?
Short courses
Short courses will give you rapid access to careers in web marketing and e-commerce. From BTS to DUT, these courses give you the opportunity to quickly acquire the technical skills you need for digital professions.
More technically oriented, this type of training does not necessarily focus on acquiring skills related to e-commerce strategies.
Specialized training
For several years now, there have been many schools specializing in digital professions. Business schools specifically geared to e-commerce and commerce have emerged and are attracting more and more students.
The advantage of these schools is that they often offer work-linked trainingThese courses offer both theoretical and professional training in web marketing and e-commerce.
If you want to work in web-marketing and e-commerce in the fashion and luxury goods sector, one of the interesting options available to you is specialized training in the sector.
If you're interested in web marketing and e-commerce and want to work in the fashion industry, we recommend you take a bachelor Fashion and Digital Marketing This will enable you to acquire a comprehensive knowledge of the luxury and fashion industries. At the same time, you'll learn about digital communications, thanks to numerous internships with leading luxury brands.
